Site Archives Copywriting and Communicating

Here’s Your Sign


Most of my posts in this blog tend to be about scriptwriting, audio production, marketing, sound issues, etc.  Why?  Because I’m concerned about communication.  I want to make sure the right message gets through to the right people.
Today is no exception.  More or less.
It has to do with communicating what to many people is the [...]

Striving for Mediocrity


If I were to ask you if you’d mind having all the programming from your cable or satellite TV written, performed, and produced by amateurs, you’d probably say, “Yes!  Of course I mind!”  I’m not talking about amateurs who do professional quality work.  I mean rank amateurs.  You may not be able to define why [...]

The “Sphere of Familiarity” - It’s All About Perspective


I’ve been telling friends about my job with the Olympics in Beijing. After all, I’m excited about it. And they’re curious.
“What will you be doing there,” they ask.
“Before the games, I’ll be installing commentary systems,” I reply. “This is the equipment that adds the commentators’ voices to the video feeds they’re sending [...]

Living Life in a Vacuum


If I meet a new person and find out what type of business he’s in, I’ll often ask what makes his business special — in other words, why people do business with him rather than seeking out his competition. More than likely, this person can tell me what he thinks are his strongest selling [...]

The Photo Finish


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Well, as promised, here are some more memories of Vancouver2010 as captured in photographs. (Click on any of the photos to see an enlarged image.) As I mentioned in an earlier post, lack of time and lack of a good internet connection kept me from keeping this blog as up-to-date as I [...]

So Long, Farewell, Auf Weidersehen, Goodbye


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I hate it that, in my time here in Whistler, I haven’t done more posting to my blog. Two things stood in my way: long hours and a really lousy internet connection. Whistler, apparently having it’s own rate of exchange whereby a pack of gum, under the right conditions, could cost $4.00 [...]

Have a Coke and a Smile


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I wanted to take a quick moment to salute some of the people who make life here away from my family bearable. I don’t say this to mean that most of the people I work with are UN-bearable, but the traveling media crew is [...]

Life, the Universe, and Whistler …


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With apologies to the late author Douglas Adams for my title to this post, here is an introductory glance at life in Whistler and around the Sliding Center compound.

Whistler, British Columbia, is a beautiful alpine village at the base of Whistler and Blackcomb Mountains. It’s a ski [...]

Tech Photos - Part II


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Well, as promised earlier, I do have a few more technical photos for those still sitting, waiting, and wanting.  When I was in Beijing, our broadcast compound was much smaller in terms of the amount of land it covered.  Here in Whistler, we cover half of a mountain.  That said, it’s hard to [...]

Remembering Nodar


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After the death of Georgian luger, Nodar Khokhobashvili, I felt I needed to take a couple of days off from the blog before commenting. First, it would be practically impossible not to acknowledge his death in a blog about the Olympics — especially since I work at the course where [...]