Site Archives Copywriting and Communicating
Most of my posts in this blog tend to be about scriptwriting, audio production, marketing, sound issues, etc. Why? Because I’m concerned about communication. I want to make sure the right message gets through to the right people.
Today is no exception. More or less.
It has to do with communicating what to many people is the [...]
If I were to ask you if you’d mind having all the programming from your cable or satellite TV written, performed, and produced by amateurs, you’d probably say, “Yes! Of course I mind!” I’m not talking about amateurs who do professional quality work. I mean rank amateurs. You may not be able to define why [...]
I’ve been telling friends about my job with the Olympics in Beijing. After all, I’m excited about it. And they’re curious.
“What will you be doing there,” they ask.
“Before the games, I’ll be installing commentary systems,” I reply. “This is the equipment that adds the commentators’ voices to the video feeds they’re sending [...]
If I meet a new person and find out what type of business he’s in, I’ll often ask what makes his business special — in other words, why people do business with him rather than seeking out his competition. More than likely, this person can tell me what he thinks are his strongest selling [...]
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